STAR World, Asia’s number 1 general entertainment channel, is a trend-setter for affluent adults in Asia who pursue to bring the best out of themselves. Our viewers can indulge in much sophisticated entertainment of broad interests in comedy, drama, reality & talent shows, and live award events through exclusive first-runs to Asia, well ahead of terrestrial channels. Reinventing to reinforce relevance in Asia, STAR World is an ideal platform to reach affluent demographic with the hottest, high-rated US and UK programmes and TV events, keeping our viewers in the forefront of entertainment. Launched in 1997, STAR World is currently available in 26 million homes across 4 services in India/Pakistan, Southeast Asia/Greater China, the Philippines and the Middle East. Of these, FIC oversees the operation of 4 feeds throughout South East Asia, Middle East & the Philippines.