FlopTV is an online TV portal entirely devoted to comedy. Conceived and created in-house by FOX Channels Italy, the site hosts original and acquired productions as well as user-generated content. Shows range from 2-10 minutes, and can be watched in HD on a variety of popular platforms including PCs, videogame consoles and multi-medial mobile phones. In contrast to more traditional television, FlopTV programming experiments with fresh formats and production styles, often acting as a springboard for new Italian talent in an evolving media environment. From the start, it has attracted the contribution of the some of the newest and most successful talents of Italian comedy.