10/12/2010
FOX International Channels Launches the FOX Channel in Poland
TV channel dedicated to top quality entertainment series
Among other new programs, FOX Poland will feature top international series "Glee", "Modern Family", "White Collar" and the animated comedies "The Simpsons", "Family Guy" and "The Cleveland Show"
Available in SD and HD on Cyfrowy Polsat starting November 6th
Warsaw, October 12, 2010 - FOX International Channels (FIC) Europe, News Corporation’s multimedia arm focused on the development, production and distribution of Pay TV channels worldwide, has announced today the November 6th launch of FOX channel Poland on the Cyfrowy Polsat platform
FOX,one of the world’s most popular entertainment channels, will broadcast 21 hours a day, seven days a week in SD and HD as part of FIC's promise to deliver the best international series to Polish viewers.
"We are very pleased to be able to bring the best in entertainment programming to Polish viewers with the launch of FOX Poland. This is the next step in our strategy for developing our business in Poland by providing premium quality content under our strong brands using the most advanced technologies, such as HD. Poland is one of the key territories in our European operation and we’re excited to launch this local Polish channel with some of the best international content available", said Jesus Perezagua, President FIC Europe.
Around the world, the FOX brand is synonymous with top-quality entertainment. With its fresh and provocative programming, focused particularly on international series, FOX is one of the world’s most popular channels. First launched in 1993, FOX currently reaches 106 million households in 100 countries.
FOX targets dynamic viewers from 18 to 35 who are hungry for the world’s best programming. FOX Poland will be entirely dedicated to series, featuring the most popular and critically acclaimed programming from the US and around the world, focusing on action series, comedy, drama, and the best animation.
Programs will include "Glee", winner of this year’s Golden Globe for Best Comedy Series;"Modern Family", winner of six Emmy Awards, including Best Comedy Series; the thriller"White Collar",and animated comedies"The Cleveland Show", "Family Guy",and the classic "The Simpsons".
In November, FOX will premiere the AMC original production “The Walking Dead”, This highly anticipated new series,is directed by Frank Darabont and adapted from the comic by Robert Kirkman. FIC owns “The Walking Dead internationally, and is launching the series world-wide in an unprecedented global roll-out.
“At FIC, our goal is to package the best content – the latest and most critically-acclaimed programs available – in targeted local channels with strong brands. We feel we’ve succeeded with FOX Poland and we hope Polish viewers will agree. ”, added Carlos Ortega VP- Regional Director Central Eastern Europe.
With the launch of FOX, FIC is extending the package of channels already offered in in Poland, where the company also broadcasts the entertainment channel FOX Life and the factual channels National Geographic Channel and Nat Geo Wild, also available in HD.